Strategies to Boost Revenue for your Small Business

Strategies to Boost Revenue for your small Businesses

Do you feel satisfied with your sales figures? Or is cahflow just enough? Have costs risen more than expected. 

Think for a moment about what your business is actually doing. 

Is your performance adequate, or is there room for improvement?

Let’s just focus on making sure your business is profitable. 

Here are some tips for boosting your sales figures and giving your business the extra push.

Determine your goals

You must start with an effective strategy that aligns with your revenue goals. Identify your business objectives and then develop a plan for achieving them.

What success looks like and how to develop the route to get to it. Defining your revenue targets is important. In every stage of your business, whether it be at the beginning, middle, or end. For example, when starting out, your revenue goal may be $10,000 per month; once you've reached that level you need to focus on profitability. Once the business has survived its initial start-up phase, the next step is to grow the business into maximizing returns.

The goal is to grow your revenues so that they can pay for the company’s strategic growth, surpass their gross and net income, and cover expenses.

Net revenue targets and build reserves in case they don't happen. Once you've outlined your goals and have set up your budget, then you need to figure out your net revenue targets and build some reserves

Identify what drives sales and revenue so you can focus on the actions that will help you accomplish them.

Marketing Strategies

One obvious way to increase sales and boost revenues is by using marketing. Analyze data from customers;purchase and product preferences. Based upon strategic plans, then develop targetted promotions to increase sales.

Target specific customers with ads and promotions.

Social media has become the main platform for marketers today. It is the key to boosting your sales to the next level. If your business has social media pages where you post regular updates, then consumers can see when you're active online.They will be able to find your business easier and are more likely to tell others about your business.

Also, create a more engaging user experience for your audience so they feel more connected to their community, your brand and earn their trust. Create a specific strategy for each Social Media Platform you plan to use.

Make sure you research which platforms your customer base is using the most and pay more focus to them.

The key to social networks is being active and consistent; you should post content on your profile regularly.

Instead of posting content once every few days, post multiple times per day.

Find out where your customers are. Learning about their social media habits will allow you to create content that they would want to share.

That is meaningful to them. In marketing, data is king!

And analyzing your social media engagement can tell you whether your content is doing well

with your audience.

Focus your efforts on existing revenue streams

Rather than focusing on acquiring new customers, focus your efforts on keeping existing ones happy. This strategy is significantly more cost effective. It’s cheaper because you don't need to spend any additional money to get new clients. They are familiar with your products and services, so they're more likely to do business with you.

A gesture like offering special discounts and freebies could be a good way to get closer to your customers.

People are usually looking for someone who understands their needs and wants.

Offering your customers coupon codes and discounts can be an effective way to drive sales. Discounts and offers are usually targeted at specific products or services.

Bundle complementary products and services together to get an increase in sales without having to spend any extra money.

Bundled deals are usually associated with savings.

Running your own events within your local community is even more beneficial than hosting an event for others.

Fundraising events, offering special discounts on holidays, or sponsoring a local sporting team.

If you host events, you'll be able to create more personal connections with your customers in your area and your business will be more visible and people will know that you care about the community & well-being. If you're committed to them, they'll feel more loyalty for your business.

Pricing Strategy

Price is the most important factor when purchasing products. A change to the product and/or its price may be enough to sway someone from buying one brand over another.

Service prices should be set so they're in line with your current business environment and your revenue goals. You should focus on how your services fit into your overall strategy.

Ask yourselves who your competition is, what they’ve been doing 

Also,  be sure to keep up with the latest trends.

Your answers to these questions will give you an idea of where you stand now and what you need to improve upon so you can develop a better business plan for yourself.

If you want to know whether your prices are too high, ask your customers for feedback. Give them surveys so they can tell you which ones are too expensive.

Reduce your risks

Risk is an unavoidable part of starting and growing any business. You cannot control everything, but there are things you can do to mitigate risk.

There are many ways to limit threats to your business and its growth. Investing in them is one way.

A good system for keeping track of all transactions. This could help you keep track of everything from where you spend your money to what you buy.

Analyze your sales, income, and expenses. From this data, you can derive many useful insights.

Evaluate your expenditures and cut out anything you don't need. An easy way to do so is to do a monthly comparison of your expenditures and see whether you actually needed these expenses. It’s like a mini internal audit for your company where you make it lean and take out any unnecessary fat.

BHTAX CPA is an accounting firm located in London, Ontario providing Accounting, Tax, Bookkeeping and Advisory services virtual across Canada. Small Business work well collectively. See how we can help today by booking your 15 mins here